• Get '8 Proven Ways to Drive Quality Traffic to Your Website'

    by: Heather McLane

    Guess what? I wrote an ebook. I know. I’m excited, too. The book, titled “8 Proven Ways to Drive Quality Traffic to Your Website,” is now available. In it, I’ll tell you the difference between traffic and quality traffic. Yes, there’s a difference. I’ll also tell you how to increase your traffic by 726%, and  [...]

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  • Why you should be collecting email addresses all the time

    by: Heather McLane

    If you’re not collecting email addresses from your website users, stop and re-evaluate YOUR WHOLE LIFE. (Tweet this quote) Okay, maybe not your whole life. But your business life fo’ sho. Because email addresses are your best friend. In this post, I’ll tell you how to collect email addresses, and what to do with them once  [...]

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  • 8 things that are wrong with your website (and how to fix them)

    by: Heather McLane

    In a post titled “These Mistakes Are Costing You Money,” Entrepreneur includes a great infographic showing you where you’re going wrong with your small business website. I love this graphic for two reasons: 1. Because it’s spot-on and 2. Because it gives me the opportunity to tell you how Buildicus can solve all of  [...]

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  • The what, why, where & how of using customer testimonials

    by: Heather McLane

    Psst. People are totally talking about you. And that’s a good thing. Testimonials from those who have used your product or service are a great way to let potential clients or customers know that you’re as ridiculously awesome as you say you are. So let’s talk about how you can start using customer testimonials to  [...]

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  • Sell more with a long form sales page

    by: Heather McLane

    I just wrote a book. *pauses for applause* Thank you. In order to sell the book, my boss, Irma, asked that I write what’s called a long form sales page. A long form sales page is a lot of copy focused on one thing: selling customers on the benefits of a product or service.   [...]

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