• 4 tips to help you redesign your church website

    by: Heather McLane

    Let’s get real for a sec. Church websites are not exactly known for being well-designed or, you know, cool. Right? Sometimes it looks like a church quickly threw together its website in 2004 because someone said it had to have one, and it hasn’t been updated since. That’s not to say there aren’t some great  [...]

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  • Why choosing a business name can kinda suck

    by: Heather McLane

    One of the most fun things about starting your own business is coming up with an original, clever name that everyone will love and that customers will happily tattoo across their foreheads in exchange for a year’s supply of your product. FALSE. Coming up with a name for your startup is freakin’ hard. (Tweet this   [...]

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  • I have two Twitter accounts. Deal with it.

    by: Heather McLane

    Recently, I saw a question posed on Twitter by Kelly McDonnell, who manages social media accounts for a company called Convey Social. Kelly asked, “Do you use Twitter for business, pleasure, or both?” When I answered, “Both,” and mentioned I have separate accounts for each, she asked whether that was something I’d recommend. My answer:  [...]

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  • British accents explain why you need Google Analytics

    by: Heather McLane

    First things first: yes, the following video came out in 2012. It is “old.” And no, I don’t care, because it beautifully illustrates the frustration of shopping an e-commerce site that doesn’t have its crap together. Tell me you haven’t had an online experience similar to this one before: Obviously, the takeaway here is that  [...]

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