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When is it okay to ask for a customer testimonial?
Recently, a small business owner asked me a pretty darn good question. Billy Sheng, founder of a startup called Minyawns, had read a post I wrote about using customer testimonials as social proof, and wondered, “When is it appropriate to have one of your clients write a testimonial for you? I guess I don’t [...]
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3 no-brainer reasons to start a business blog
You hear it everywhere these days: to successfully market your small business, you have to provide content, content, content. But what the hell does that mean? Content can be anything from automated emails to your customers, to an ebook, to one of the “easier,” more popular content generators: blogging. Blogging is great because it [...]
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7 simple ways to refresh your Pinterest page
Spring has sprung, and you know what that means: gnats everywhere, allergies, and impending swimsuit season panic. Okay, enough with the cynicism. Spring of course is all about renewal, rebirth, and revitalization. Throwing out the old to make way for the new. Traditionally, this has manifested itself in vigorous spring cleaning of the house, [...]
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How much should you pay for your website?
You’re a new business owner. You know you need a website, but aren’t sure how much of your hard-earned money you should spend on it. The biggest determining factor of cost is whether you’ll be building this kickass new site yourself, or if you’ll have a professional web designer create it for you. What’s the [...]
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Why it's crucial to find a website builder for responsive design
When we were working on the redesign of the Buildicus app, one of the things we knew we had to make a big deal about was responsive web design. Maybe you’ve heard it called mobile-friendly design, or mobile usability. No matter what you call it, it is huge deal. Essentially, it’s what makes a website [...]
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