• Should you be on social media?

    by: Heather McLane

    At some point, all small business owners have asked themselves whether it’s all worth it. Social media, that is. No longer just a way for teenagers to ruin the English language, social media has become an important tool for business owners trying to find their customer. The question is, should you be on social media,  [...]

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  • Here's your blog post checklist

    by: Heather McLane

    When you sit down to write a blog post, you want to make sure it really resonates with readers. But how do you do that? Follow the guidelines in this blog post checklist and you’ll be good to go. 1. Know Who You’re Addressing Before you write a blog post, it’s a great idea to  [...]

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  • What to look for when hiring a web developer

    by: Heather McLane

    So you need a website and you’re thinking about hiring a developer to build it for you. You don’t have time to build it yourself and just don’t want to deal with the hassle of maintenance and upkeep. You don’t want to end up with a total jerkstore of a designer, so pay attention to  [...]

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  • Why it's important to buy a domain name

    by: Heather McLane

    When you set up your website, one thing to you want to think about is your domain name. WHUT. The domain name is the web address. You’ve seen these. Looks like this: www.whatevs.com. If you’re going with a DIY website builder, like WordPress or Buildicus, you will get a web address that looks more like  [...]

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  • How to schedule Tweets (& save your sanity)

    by: Heather McLane

    One of the things I hear most from small business owners who are reluctant to get started on Twitter is that they just don’t have the time to sit around writing Tweets all day. Well, duh. You’re running a business/a household/late for a hair appointment, and Twitter can definitely be a bit of a time  [...]

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