• You want English and Spanish content? Buildicus has both

    by: Heather McLane

    Sometimes my boss comes up with good ideas. Okay, that’s not fair. My boss often comes up with good ideas. Coming up with the idea for Buildicus, hiring me: both brilliant ideas. Her latest one is a game changer, though. Recognizing that most everyone needs a website, but not everyone speaks English, she was all,  [...]

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  • 1000 words on why Google Plus sucks

    by: Heather McLane

    Recently I decided I wanted to start scheduling posts on Google Plus. Google Plus is one of the social networks Buildicus uses to promote blog posts. I haven’t been posting as much as I’d like on there, and decided I should remedy that by scheduling posts, which is the easiest way for me to post  [...]

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  • Google will now favor secure sites

    by: Heather McLane

    According to Mashable, Google has announced that it will start playing favorites, giving secure sites higher priority in search rankings. What does this mean? It means that sites that are encrypted will show up higher in Google searches. Encrypted means that security measures have been taken to make sure data from website visitors is  [...]

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  • How a logo can create your business identity

    by: Heather McLane

    One of the most important things you can do when setting up your website is put a logo on it. Logos create a unique identity for your business and show potential customers you’re legit and professional. When they come across your logo on social media, customers instantly recognize it, and they know what to expect  [...]

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  • This free app will improve your writing

    by: Heather McLane

    I’ve said it before, and I’m saying it again: Creating content is the best way to find your customer. Anything that is created to educate or inform your customers — a blog, email newsletters, information on your website, social media posts — is considered content. It doesn’t always have to be written (YouTube videos and  [...]

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