• Use a made-up holiday to drive sales

    by: Heather McLane

    Every day. Every day I’m like, 'I need to come up with some stuff to write about.' And every day I stare at a blank page wishing I had a skill, like doctoring or lumberjacking. If you suffer from the same affliction as I — no content in your content marketing — here’s a suggestion:  [...]

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  • Start organizing next year's marketing efforts now

    by: Heather McLane

    I bought a planner today. [Waits for applause] I’m really excited about this planner. I’m a person who needs to have a list to work off of, otherwise I don’t accomplish anything. I’ve been wanting a planner for a while, one divided by day that has plenty of space for notes, and I finally found  [...]

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  • Thanks

    by: Heather McLane

    We at Edit (the team behind Buildicus) have had a lot to be thankful about over the last year, so we thought we’d take a moment on this Thanksgiving to say thanks to some folks. • Thanks to our customers for choosing us to build their websites. It’s really a huge deal to  [...]

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  • This is pretty much the perfect gift

    by: Heather McLane

    Thanksgiving is soon upon us, so this post is not outrageously early, just mildly early. Holiday shopping. If you haven’t started thinking about it, good for you. But if you’re starting to get that panicky feeling like you need to start thinking about gifts, here’s a wacky idea that just might work. Why don’t you  [...]

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  • Who cares if your content has typos?

    by: Heather McLane

    A friend and fellow content marketer asked me to proofread her latest blog post recently and of course I said yes because pointing out the errors of others is one of the greatest joys we have in life. When I was done, my friend thanked me for my time, adding that she’d had two other  [...]

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