• Expert social media advice from 50 founders

    by: Heather McLane

    Recently, Buildicus founder Irma was asked to participate in a blog post for Founders Grid. She, along with a bunch of other entrepreneurs, was asked to contribute three pieces of expert social media advice. The post, titled “50 Entrepreneurs Share Their Top 3 Social Media Marketing Tips,” has some really great tips for  [...]

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  • What's cooler, a mousepad or a t-shirt?

    by: Heather McLane

    Recently, we were chatting in the office about swag. Do people still use the word “swag?” No? Fine. We were talking about free crap. We want to give stuff to our Buildicus Concierge customers to show how much we appreciate their business, but we’re having trouble coming up with a suitable gift. Some ideas were  [...]

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  • Why I'm dumping our Twitter followers

    by: Heather McLane

    You guys, I’ve been going about this Twitter thing all wrong. I like Twitter. I think it’s a great way to find information, and an easy and effective way to share information. But Twitter is like the ocean, man. If you turn your back on it, it can turn on you quickly. That’s what’s happening  [...]

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  • The must-have tool every content creator needs

    by: Heather McLane

    When trying to come up with a content marketing strategy, figuring out what content is of interest to your customers can be tough. You want them to engage with your content, and share it with their fans and followers, but how do you know what they will respond to? BuzzSumo is the must-have tool to  [...]

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  • Learn marketing basics quickly and for free

    by: Heather McLane

    My friend and fellow marketer Anna recently Tweeted about a free app she discovered called Primer. Primer was created by Google, and is for startup or small business owners who need to know how to market their product, but don’t have the time to go to college and get a degree in the subject. So,   [...]

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