• Using salary transparency to increase workplace productivity

    by: Heather McLane

    How important is workplace happiness? Well, if you’ve ever put in time at a crappy job (and of course you have), you know full well that employee happiness can lead to better productivity. But what makes employees happy? Money? Setting their own work schedules? Beer and a ping-pong table in the break room? I recently  [...]

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  • We didn't get to keep the otter

    by: Heather McLane

    Thought I’d share something fun this holiday season. Recently, the Buildicus team decided to give back to our community by adopting an African River Otter at the Fresno Chaffee Zoo, but after all the donations from team members were counted up, we actually had enough money to adopt the otter, a tiger, a King Cobra  [...]

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  • Top 10 posts of the year

    by: Heather McLane

    Because looking back is a time-honored end-of-the-year tradition, I decided to check Google Analytics to see what were my top 10 most-read blog posts of the year. Behold! This is what you guys were interested in reading about this year. 10. Pinterest group boards Title: Create Pinterest Group Boards to Make Connections Gist:  [...]

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  • Why are you still using Google Plus?

    by: Heather McLane

    Recently I was listening to a webinar about likely social media trends for 2015. The presenters were all big-name folks who eat, sleep and dream social media news so the rest of us can focus on important things like whether to order pizza again for dinner, or who would play us in the movie about  [...]

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  • 8 marketing mistakes I made this year

    by: Heather McLane

    It’s tradition at the end of the year to reflect on what’s occurred in the last 360-odd days, and think about ways to do everything 100% better in the upcoming new year. I’m nothing if not traditional, so I thought I’d take a moment to wallow in the horrifying marketing mistakes I made in 2014.  [...]

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