• Too much choice is killing you

    by: Heather McLane

    The other day I had lunch at one of those pizza places where you go down the line and choose your toppings. There was a lot to choose from — different meats and cheeses and vegetables (corn on a pizza? No). As I stood there looking at all the toppings, I started to freak out.  [...]

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  • So who's still using Pinterest anyway?

    by: Heather McLane

    According to some recent data, the number of active monthly Pinterest users is projected to hit 50 million in the next year. Seems like a lot, but apparently this is well below Facebook (128 daily users) and Twitter (63 million active monthly users). So what’s the deal? Why is Pinterest lagging? Bored with Pinterest? Maybe  [...]

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  • How essential is it to go to work?

    by: Heather McLane

    Today is the first day I’ve been to work in a few days. Don’t get me wrong: I’ve done my work. I just did it elsewhere. Not at my work desk. Here at Buildicus, every day, 9-5 attendance is not the rule. Getting the work done is the rule. Telecommuting is scary To a  [...]

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  • Why Tweets appearing in Google search results is so important

    by: Heather McLane

    Prepare yourselves: It was recently announced that Tweets will once again show up in Google search results as soon as they’re posted. Basically this all has to do with generating revenue for Twitter, and giving Google access to more immediate content, which you can read all about on the Bloomberg Business site. The long and  [...]

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  • 9 times stock photos were totally useless

    by: Heather McLane

    Whenever I write a blog post, I like to finish it up by choosing what I hope is a relevant photo. I use a stock image site for these images. Basically, I type a word or phrase into the search box and wait for the shenanigans to begin. Because stock photos can be pretty damn  [...]

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