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Is it possible to be too friendly with customers?
Last year, I got an email from someone looking to do business with Buildicus. The person who wrote the email, someone I’d never met or spoken with before, closed with, “By the way, happy early birthday!” My reaction upon reading this looked something like this: Despite all my social media accounts being [...]
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How a website can land you a job
Saw a post on Business Insider the other day that I thought deserved some attention. Titled “Why Every Job Seeker Needs a Personal Website — And What It Should Include,” the post talks about how having your own website can make you a more attractive job candidate. This makes perfect sense. A website can show [...]
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Why women in tech should choose the Central Valley instead of Silicon Valley
Last week, Newsweek published an article about Silicon Valley’s treatment of women. It got a lot of attention, mostly for its cover, which some said was part of the problem, and others said was an accurate depiction of the way women in tech are treated. The article, which you should read, is a horrifying account [...]
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Steal ideas from your competitors' emails
A couple months ago, my boss Irma forwarded to me an email she’d been sent. She had subscribed to Company X’s automated emails, and liked the way they let customers know when their office would be closed during the holidays. “Do you have something like this planned?” she asked. I did not. It was then [...]
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What professional women should actually keep at their desks
Last week I saw a post from Business Insider that caught my eye. It was titled “11 Things Every Professional Woman Should Keep At Her Desk.” This should be interesting, I thought. As I clicked on the link and started reading, I suddenly wondered if I’d opened an Onion article instead. Fashion Emergency [...]
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