• The surprising way a simple to-do list can boost productivity

    by: Heather McLane

    Last week, my boss, Irma, was distraught. She couldn’t focus, and kept switching from task to task without finishing what she’d started. I asked what her problem was. Luckily, we have the kind of work relationship where I can say things like, “Dude, what’s your problem?” and she’ll happily tell me instead of telling me   [...]

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  • The simple way to increase website traffic

    by: Heather McLane

    Psst. Want to know the simple way to increase website traffic? Of course you do. Ready? Here it is: Comment on other people’s blogs. I know. It doesn’t sound like much, but hear me out. Reading and commenting on the blogs of others in your industry is a great way to garner attention, build  [...]

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  • Adapt or die: How responsive web design will save your business

    by: Heather McLane

    Look around you. How many people are staring at their smartphone or tablet? Like, most of them, right? These days, people are attached to their mobile devices. (Not literally, of course. Well, not yet, anyway.) People aren’t just checking Twitter and TMZ on these devices — they’re conducting their entire lives on them, and that   [...]

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  • How to set up a Twitter account

    by: Heather McLane

    So everyone tells you that your small business absolutely needs a Twitter account, but has anyone ever actually told you how to set up a Twitter account? I mean, from the very beginning? No? You’re so lucky I’m here! Behold: the ultimate guide to setting up a small business Twitter account. Step One: Find Twitter  [...]

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  • Look to the holidays for blog topic ideas

    by: Heather McLane

    Blogging is hard, right? I can’t tell you how many times I’ve sat down, determined to write my ass off, and instead ended up staring at my computer screen, impatiently waiting for the words to come (and not the four-letter ones I utter when the ideas for blog topics fail to develop). If you’re  [...]

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