• Know these essentials before choosing a web host

    by: Heather McLane

    When launching a website for your small business, there are a lot of decisions to make. First off is picking the right web designer. Another biggie? Deciding who will host your awesome new website once it’s created. There are the big-name, advertising-during-the-Super Bowl-commercial web hosts, and then there are the less-flashy ones that the experts  [...]

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  • 3 sure-fire tricks to writing perfect headlines

    by: Heather McLane

    Headlines. For some of us, writing a headline is a task as odious as having to take out the garbage, or pick up after the dog. Copyblogger says that only 2 out of 10 people read a headline and then continue reading. So all that hard work you’re putting in to that amazing blog post?  [...]

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  • 7 tips for successfully selling your art online

    by: Heather McLane

    You know who would have absolutely loved the Internet? Salvador Dalí. No, seriously. That guy was all about self-promotion, and making his presence known in the art world. Heck, in the world at large. You might not have Dalí’s flair for the dramatic (or his ability to rock a waxed mustache), but what you do   [...]

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  • Increase your conversion rates with A/B testing

    by: Heather McLane

    Are you one of those people who can’t just leave well enough alone? You redecorate your house every three months, or constantly reorganize your books and records, I mean CDs, I mean MP3s, until things feel “right.” Then you’re going to love A/B testing! A/B testing is a controlled experiment, designed to maximize  [...]

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  • 4 super-easy ways to build up your Twitter followers

    by: Heather McLane

    So you’ve made the decision to set up a Twitter page for your business, and you’ve read up on some rules for avoiding Twitter mistakes. You’re sitting back waiting for everyone under the sun to start following you only … they aren’t. How do you get people to recognize your existence on a networking site  [...]

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