• 5 steps to keep your website fresh

    by: Heather McLane

    I was talking with a new acquaintance yesterday, when he casually mentioned that he was thinking about updating his organization’s website. “Oh, really?” I asked. “When was the last time it was updated?” “Not sure,” said he. “That’s one of those things we keep meaning to do, but never get around to.” Later that day  [...]

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  • The ultimate Pinterest infographic for your small business

    by: Heather McLane

    We’ve talked about whether you should start a Pinterest page for your business, learned some basic pinning principles, and delved further into the topic by learning how to kick butt on Pinterest. To wrap up the subject for awhile, I thought it might be worthwhile to look at some numbers showing how effective Pinterest is  [...]

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  • 8 ways to kick butt on Pinterest

    by: Heather McLane

    So. We’ve covered the basics of Pinterest pinning principles, and now we want to delve further into some do’s and don’ts. It’s not enough to just set up a Pinterest page — you’ve got to care for it and treat it with love, like a hamster. You wouldn’t just buy a hamster, stick it in  [...]

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  • 4 essential Pinterest pinning principles you should follow

    by: Heather McLane

    So you’ve decide to start a Pinterest page for your small business. Awesome! Now what? Pinterest offers great tips for businesses looking to start up their own pages, such as how to actually get started. It also gives you the basics of Pinterest pinning principles, including: 1. Put pinners first This means thinking about  [...]

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  • Should I start a Pinterest page for my business?

    by: Heather McLane

    Remember back in the old days when you could start a business, advertise in the newspaper or phone book, and be done with it? Sorry to say, those days are long gone, old-timer. Now you have to have a significant online presence, including a bright, shiny website and an account with every social media network  [...]

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