• How to be a small business success: taKo BBQ

    by: Heather McLane

    At Buildicus, we’re super interested in small business success stories, because we’re a small business too. This small business success story is particularly close to our hearts because the owners, Tony and Eun Joo Mullings, were our first customers. taKo BBQ is Korean fusion barbecue cuisine, and it’s as delicious as it sounds.  [...]

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  • Introducing the new Center for the Arts & Technology art website

    by: Heather McLane

    The Buildicus team is so excited to have recently had the opportunity of generating a website for UCP of Central California’s Center for the Arts & Technology. The center, located in Fresno, serves adults with a broad range of disabilities and special needs including cerebral palsy, Down syndrome, autism, traumatic brain injuries, and developmental disabilities.  [...]

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  • Why you should absolutely be reading the Buildicus blog

    by: Heather McLane

    I am so excited to share with you some recent changes to the Buildicus blog that I believe will change YOUR WHOLE LIFE. Okay, maybe that’s overstating things a bit, but at least your experience reading this blog should be vastly improved. Let’s take a tour of what’s new, eh?  [...]

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  • 5 online marketing influencers you should follow right now

    by: Heather McLane

    If you’re new to online marketing, you need help. I know I did. (Still do, actually.) It’s important when you’re starting out to learn from the experience of those that have been in the business for awhile. That way, you can try everything, and see what works for you. So with that in mind, here is  [...]

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  • Improve your social media strategy in 5 easy steps

    by: Heather McLane

    Since I’ve been blogging for Buildicus, our website traffic has increased. *pauses for clap on the back* But it’s not nearly as high as it could be. *pauses for “awwww”* So I decided to take a look at my social media strategy to see what I could be doing better. The answer? Pretty much everything. Since the  [...]

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  • You're not a bad writer, you just lack confidence

    by: Heather McLane

    One of the most intimidating things someone with a website can face is writing content. It seems like reluctance to write for public consumption can be attributed to two things: Fear of messing up, and of the inevitable ridiculing from the grammar police. But do not fret, my friend. There’s a way to combat these fears.  [...]

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  • How to write a Twitter bio that gets followers

    by: Heather McLane

    How’s your Twitter bio? Good? Bad? You don’t know because who cares? If you’re trying to create a successful social media strategy, and attracting Twitter followers is part of that strategy, you need to make sure your bio is on point. But what makes a Twitter bio good or bad? Good: Words are spelled correctly  [...]

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  • Why you should use Google Analytics to track website traffic

    by: Heather McLane

    I recently asked our Client Specialist, Richard, if he would recommend Google Analytics to new website owners. His answer? “Yes! Google Analytics gives you so much information about the customer’s experience!” See that? Two exclamation points. That’s how you know he means it. What is Google Analytics? Put simply, Google Analytics is a service that measures website  [...]

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  • Why are you still working an 8-hour day?

    by: Heather McLane

    I recently saw an article on Inc. titled, “6 tricks to make the 5-hour workday work for you.” It made me think about just how arbitrary working 8 hours a day really is. As the post says, working 9 a.m. to 5 p.m. has “been used for so long that it’s become immortalized in song.  [...]

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