What do you do to show customers they're special?

The other day, my co-worker Alex showed me a card he’d received in the mail from Customer.io. We use Customer.io to send automated emails to our customers.

The card was handwritten and included a couple of little stickers.

Super cute, right? And it’s actually hand-written, not that fake-o font companies use on junk mail to make you think you got a letter from a friend. (Not gonna lie: I’ve been faked out by that duplicitous font more than once.)

“This is great,” I told Alex. We should totally start doing this.”

“We do do this,” Alex told me. “I thought it was great, too, so I started sending cards to our customers.”

“YES!” I exclaimed, because I’m a big believer of adopting fabulous ideas from companies that are doing it right.

A little humanity goes a long way

It’s such a small thing, a handwritten thank-you letter, but in a world where human interaction becomes less and less essential to doing business, it made a huge impression.

In fact, the thing that impressed us most was that it was such a small gesture. It was a simple “thanks,” which is sometimes all you need to hear to know that your business is appreciated.

So, I’m curious. Do you do anything to show customers they’re special and that you’re thankful for their business? If so, what do you do? I won’t steal your idea, don’t worry.

J/K. I totally might. Tell me anyway.