Your site needs some About page inspiration

Hey, here’s something to think about: When you create your website, one of the most important elements to consider is your About page. Don’t believe me?

It’s easy to not take your About page seriously. I mean, people should care about your product and your work, right? They don’t need to know who you are.

False.

The About page is much more important than you think. It’s a way for customers to get to know you, and to decide if your company is the one they want to give their hard-earned ca$h to.

Think of it like this: It’s like they’re meeting you for the first time. If you were meeting in person, you’d smile, shake hands, and be your personable, charming self. You wouldn’t be cold, aloof, and boring, would you? Nope, and neither should your About page.

Still don’t think the About page is important? Buildicus’s About page is always one of its highest-trafficked pages:

So now that you know how important the page is, you need some About page inspiration. Here are some things you can do to beef up yours today:

1. Pick a Tone

Your About page should reflect your brand and identity. If you’re a laidback business with a great sense of humor, let that come through in the tone of your page. If you’re a very serious kind of business, maybe don’t add pics of your staff in gorilla suits to your page.

At Buildicus, we’ve got a very dry sense of humor, and our page reflects that:

2. Avoid Jargon

Dude, nobody wants to read buzzwords and industry jargon. Just tell people what you do in a clear, easy-to-read way.

3. Use Images

People like photos. Including them on your About page will humanize your business.

Check out this simple and authentic About page from the design studio Eight Hour Day. Three photos tell the story of what this team is about.

4. Use Social Proof

Notice on Eight Hour Day’s page the section labeled “Clients & Recognition”? If you’ve worked long enough to have built up some clients, or if you’ve received some recognition, feel free to namedrop.

Social proof shows that people have used your product and/or services, and that they are willing to recommend you to others.

Feel free to use quotes and testimonials from clients. For more information on testimonials check this out: The What, Why, Where & How of Customer Testimonials

 5. Be Yourself

As I said above, the About page is a great way for potential clients or customers to get to know you before they commit to using your business. There’s no single “right” way to do an About page — it’s more about doing what’s right for your business. Keep it real, as the kids say, and you’ll be all right.